Contact the BTHA

Contact Us

Office Address:

The British Toy & Hobby Association
BTHA House
142-144 Long Lane
London
SE1 4BS

+44 (0)20 7701 7271

ATTENTION: INVENTORS

Have you designed or are thinking about designing a toy or game?

Please note the BTHA is unable to assist with any queries via phone or email.

View our guide for designers and inventors

The Team

BTHA staff work to ensure that our members are represented at UK and EU level when decisions are being made that could affect the business of toys. The staff of the Association work hard to establish working relationships with opinion formers, members of the media, government and non-government organisations to ensure the smooth running of the association for its members. The events team oversee the operations and sales of our extensive programme of events, including our major event of the year, Toy Fair.

DIRECTOR GENERAL

Roland Earl

The BTHA protects and champions responsible toy making and our members’ common interests. It is a privilege to serve as the BTHA’s Director General with such an able team – and assist our members collectively with a myriad of services.

The BTHA protects and champions responsible toy making and our members’ common interests. It is a privilege to serve as the BTHA’s Director General with such an able team – and assist our members collectively with a myriad of services.
DIRECTOR OF FAIRS & EVENTS

Majen Immink

My main role is to manage and oversee all operational aspects of the Association’s annual flagship event, The Toy Fair, as well as involvement in our other member events and activities.

My main role is to manage and oversee all operational aspects of the Association’s annual flagship event, The Toy Fair, as well as involvement in our other member events and activities.
SENIOR COMMUNICATIONS & EVENTS MANAGER

Rebecca Deeming-Mitchell

Get in touch with me for information regarding Toy Fair PR and operations, our Make Time 2 Play campaign, BTHA Training Hub seminars and events, media enquiries, and general communication with members.

Get in touch with me for information regarding Toy Fair PR and operations, our Make Time 2 Play campaign, BTHA Training Hub seminars and events, media enquiries, and general communication with members.
HEAD OF PUBLIC AFFAIRS

Kerri Atherton

I’m here to help members with regulatory changes that could impact their business. Contact me on policy issues in the UK or Europe, government consultation responses, member briefings on legislative changes, and media enquiries.

I’m here to help members with regulatory changes that could impact their business. Contact me on policy issues in the UK or Europe, government consultation responses, member briefings on legislative changes, and media enquiries.
OFFICE & SERVICES MANAGER

Tracey Butcher

Contact me for information regarding membership of the association, members wishing to book meeting rooms, questions in regard to the Toy Trust and charity queries, any queries on paying invoices, and general enquiries.

Contact me for information regarding membership of the association, members wishing to book meeting rooms, questions in regard to the Toy Trust and charity queries, any queries on paying invoices, and general enquiries.
HEAD OF DIGITAL & TOY TRUST SERVICES

Matt Jones

My main role involves oversight of digital technologies here at the BTHA along with data protection related issues. I am also responsible for Toy Trust events & fundraising and organisation of the Toy Industry Awards.

My main role involves oversight of digital technologies here at the BTHA along with data protection related issues. I am also responsible for Toy Trust events & fundraising and organisation of the Toy Industry Awards.
COMMUNICATIONS & EVENTS INTERN

Amelia Hackett

Contact me for queries regarding our Make Time 2 Play campaign and general communication with members.

Contact me for queries regarding our Make Time 2 Play campaign and general communication with members.